Conventions Of A Music Video

Conventions of a music video

Camera Shots:

Music videos need to include a variety of shots which include long shots, close ups and mid shots. This is to create an atmosphere and emphasis on the artists, location and emotions. Close ups are used to reflect the words of the song as well as emotions

Camera Movements:

The movement of the camera is used to follow the artist/band. They use tilts, pans, tracking and cane shots which helps view the locations that are used.

Mise-en-Scene:

Artists will normally use a variety of props in the music video, this could include small hand held objects to objects on the set. In the video 'Pills and Potions' by Nicki Minaj' she uses lots of different props e.g. bunny ears and pills to relate to the object of the song. They also use different outfits to represent the mood of the song. Lighting is a key convention as it can be used to represent the mood of the video. For example in 'Pills and Potions' the lighting is very bright and colourful which shows that it is a upbeat song. 

Editing:

Jump cuts are frequently used because it allows a sudden change from one scene to another which also allows the video to jump back and forth to make sure it continues to be interesting  Transitions are used like fade and dissolve as they create different effects from cut to cut.

Music:

The music would be the song that has been released. Although in some videos they add extra instrumentals or sounds/dialogue to match the video. The video should have lip sinking to make sure it brings a feel and connection between the artist and audience.