Auteur theory, theory of filmmaking in which the director is viewed as the major creative force in a motion picture. The auteur theory, which was derived largely from Astruc’s elucidation of the concept of caméra-stylo (“camera-pen”), holds that the director, who oversees all audio and visual elements of the motion picture, is more to be considered the “author” of the movie than is the writer of the screenplay. Such important visual elements as camera placement, blocking, lighting, and scene length, rather than plot line, convey the message of the film.
Director X has been noted to make high budget, visually distinctive music video for popular songs and artists. Director X has been making music videos since 1998. He has also made commercials. He has won many awards for his work.
After watching videos from artists like Iggy Azalea, Kanye West, Drake and Nicki Minaj - I realised that his videos have a secure theme which enables a story line throughout the video. Director X said although music videos don't normally need to tell a story but he enjoys telling a story as it brings a topic and mood. He believes the stories should be intelligent, detailed and well structured. I also noticed that he has a key theme that the shot will fade in and out like a letter box in the opening and ending of each video. He is also very into art direction, lighting, wardrobe, pre/post production. After researching all his music videos I noticed that he specifically directs videos for R&B artists. He also shows his name in many music videos which shows that he is a very famous director and that he also has a good image as artists are happy to add him in when usually directors don't get much credit or recognition.
Work of Director X
When watching a recent video 'Fancy' by Iggy Azalea, I noticed many of Director X's iconic themes in it. The first thing I spotted was the first shot opened like a letter box which he always adds in. I straight away spotted the story line which was the film 'Clueless' being retold. Director X always includes a story line in his music video's which could hint that he wants to be film director. The whole scene is perfectly arranged with the correct mise-en-scene which has been carefully thought about in every scene. The costume is also a big part of this video as they are very similar or identical to the original film which is vital to have to make the video look professional. There was many close ups of the artist which would come from the record label and is good for the audience as they feel relatable. The lip syncing used is a must in a music video as the audience wants to see the artist singing there favourite song.
I then watched another music video 'HYFR (Hell Yeah F*cking Right) By Drake. Drake has worked with Director X for many videos and his name gets shown twice in the video which shows Drake must enjoy his work. The videos has the iconic opening and closing of the shot like a letter box. The video has a lot of lip syncing as it is a rap video which helps the audience relate to the artist. There is many close ups of Drake which would be highly wanted by the record label he is under. The video has a clear narrative which is Drake at his Batmizah, this is entertaining and keeps the audience watching the video as it is different to an average music video. The video has featured artists in it which was another positive aspect to have in the video. The music video had product placement of Drakes own clothing line.
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