Conventions of Advert

A popular and common form of promoting and advertising digipaks, is through the media and in this case, magazine advertisements. Usually, the advert is placed in a magazine that follows a similar target audience to the artist or band releasing the album. The adverts are usually normally basic, following a colour scheme, or similar colours to that used on the album artwork.

Music album adverts have certain conventions to meet the right target audience.

-The artists name must be big to catch the attention of the audiences. 

-The album name must be on the cover to know which album is being avertised, the album name doesn't need to be big. 

-The cover normally has some reviews on it whether it's star rating or from a magazine. 

-There is normally the artists record label and the company of where you can find the music.

-The date that the album is released is normally big as it catches the attention and stays in people's heads of when its out.