Types of Music Videos

Performance Based Video

A performance based is where the artist/band are performing the song just to the camera. I used Rihanna's - Where are you now video to explain this, in the video Rihanna dances and performs to the camera and there isn't much story line behind it, there are some shots where it changes to a story line but the majority of the video is performanced based. There is different locations to where the video is performed which keeps the video interesting.

Narrative Based Video

A A narrative based video is where the video is telling a story to the audience throughout, the story is usually about the lyrics they are singing about to help get a feel of the storyline. In Beyonce's If I was a boy music video she sings about if she was a boy in the relationship, through out the video she does things a man would do, this helps us understand the emotion in the video as we can see it happening.

Concept Based Video

A concept based video is when the video is based about an idea but hasn't got much to do about the lyrics, these could vary to many different ideas. Nicki Minaj's Superbass video doesn't focus on the lyrics at all, there is a lot of dancing and random storylines. 

Permission To Use Song

I emailed the producer of the song that I found and asked for permission to use the song, he agreed and was happy for me to use it.

Analysis Of Music Videos

Conventions Of A Music Video

Conventions of a music video

Camera Shots:

Music videos need to include a variety of shots which include long shots, close ups and mid shots. This is to create an atmosphere and emphasis on the artists, location and emotions. Close ups are used to reflect the words of the song as well as emotions

Camera Movements:

The movement of the camera is used to follow the artist/band. They use tilts, pans, tracking and cane shots which helps view the locations that are used.

Mise-en-Scene:

Artists will normally use a variety of props in the music video, this could include small hand held objects to objects on the set. In the video 'Pills and Potions' by Nicki Minaj' she uses lots of different props e.g. bunny ears and pills to relate to the object of the song. They also use different outfits to represent the mood of the song. Lighting is a key convention as it can be used to represent the mood of the video. For example in 'Pills and Potions' the lighting is very bright and colourful which shows that it is a upbeat song. 

Editing:

Jump cuts are frequently used because it allows a sudden change from one scene to another which also allows the video to jump back and forth to make sure it continues to be interesting  Transitions are used like fade and dissolve as they create different effects from cut to cut.

Music:

The music would be the song that has been released. Although in some videos they add extra instrumentals or sounds/dialogue to match the video. The video should have lip sinking to make sure it brings a feel and connection between the artist and audience. 

Planning Of Music Video

We looked at Jonathan Glazers directory work 


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johnanthan glazer

What is a music video?

1. A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.

   

   
   

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