Advert

For the advert I ensured that I used certain language to relate the audience. I used 'includes..' and named the songs which helps the audience identify with the artist through previous songs. I also used 'amazing voice, new artist' which interests the audience as some people are keen to find the next up and coming star. Using 'exclusive' makes the audience feel as though they are missing out if they don't buy the item which will help with sales. I used stars as it the audience wouldn't have to read the reviews but can quickly view it. I made sure I included the artists name very largely and the album name as it can help grab the audiences attention. I used the same picture as the album cover as it makes it easier to recognise the album.

Similar Adverts

Lana Del Reys album is simple. The advert has got the image of the album on the cover as the main attraction, this makes it easier for the audience to recognise the album when purchasing it. 
'Lana Del Rey' is written across the top of the advert, which is big and written in capitals so they clearly know who the artist is.
The album shows the release date in small writing but includes certain songs that will be included - this attracts the audience who just like those songs which are mostly going to be songs that are in the charts and popular and helps gain the audience to become fans of the artist too. 
They use two different fonts for this album cover, one to show the album name and artist which grabs your attention and a smaller writing was for the extra information.
There was also the place you can buy the album which was 'Amazon', the website for more information on.


The Jessie J album is similar to my album, it has a similar layout as I used the block of colour at the bottom of my magazine to help make the writing stand out. The album cover is used as the main image on the page.
Jessie J's name is wrote big in a gold writing which stands out and you clearly recognise it as the artist as her image branding is bought in with the font.
The album name is written underneathe the artists name which is common for an magazine.
The popular songs are added to help gain extra audiences who liked the songs as well as the artist.
There are extra features added for example the record label and the website to find more information about the album and to buy it.
The house style matches the album cover by using dark colours. 

Conventions of Advert

A popular and common form of promoting and advertising digipaks, is through the media and in this case, magazine advertisements. Usually, the advert is placed in a magazine that follows a similar target audience to the artist or band releasing the album. The adverts are usually normally basic, following a colour scheme, or similar colours to that used on the album artwork.

Music album adverts have certain conventions to meet the right target audience.

-The artists name must be big to catch the attention of the audiences. 

-The album name must be on the cover to know which album is being avertised, the album name doesn't need to be big. 

-The cover normally has some reviews on it whether it's star rating or from a magazine. 

-There is normally the artists record label and the company of where you can find the music.

-The date that the album is released is normally big as it catches the attention and stays in people's heads of when its out.

Sketch For Advert

I decided that I wanted to put a big image of the singer on the front of the advert to help the audience with who the artist is. I then made sure I had her name and the album in big writing. I wanted to include a rating and include songs that were in charts so that it brings in a bigger audience of people who may like the songs.

Reflection

I changed some of the ways I created the digipack, I included an image of the artist where the tracks are as I felt it was looking quite dull, I also thought to include the executive producers as while looking at other digipacks I noticed it was on a few. I also changed some of the colours to a darker pink while in the process. 

Original Image

On the left is my original image as shown the image looks very plain. I done this as I had the idea which I saw from a previous album cover to change the colour tone of the album so it changes the image completely, this also helped me as I could keep this consistent colour throughout the whole of the digipak.

 To create this I used photoshop, as seen below the image I used colour balance to change the colour. I experimented with many colours and thought pink would look best and suit my target audience. 

Annotating Album Covers

Beyonce

Left - Sex symbol as she isn't wearing many clothes, standing in position and shot is low angle shows someone with high power. She is standing over her name which shows popularity as people know who she is. 

Right - Simple writing of her name as she is very popular and doesn't need herself on the album to sell.

Album covers relating to album name

Left - Justin Timberlake album cover explains his album name '20/20 vision' by having the eye frame.

Right - 'The Fame' her glasses and white gloves represents that she has fame and money. 

Many artists do this so that the audience can relate and the album name means something specific to them.

Simpler Album Covers

Some artists don't brand themselves with an image, some artists simply have the name or some have the logo for example on the right Daft Punk have the logo of the helmet they wear on stage. On the left The XX have a simple X which is both their name and a logo as well.

Sex Symbol

Some artists brand themselves as a sex symbol. These are mostly pop artists who are popular and in the charts. As seen in Rihanna and lady gagas cover of there album they are both naked which indicates the type of music that they may make. Also, as their album covers are more provocative, it gives a clue as to which age group their music may be based upon.