Feedback From Class

After we finished our music videos we went around our class and the other A-Level class and looked at each others music videos. This would help us for the evaluation of the video.

The questions included 'Describe the brand image using different adjectives' my responses were 'classy, sophisticated, cool and sassy'. I think this describes my video well as my artist is suppose to be chic and cool and also a side that is fun as well. 

The second question was 'what convections of the form/genre can you clearly see' the response was 'ballet dancing, lip syncing and close ups' I was happy with this response as the lip syncing and close ups were what I learnt was most important for a music video to succeed.

The third question was 'what is your favourite shot' the response was 'in the mirror, ballet shots, end scene, emotional bath scene' I felt as though these were some of my favourite shots as well as I felt they worked well with the song and showed the genre of the music best.

The forth question was 'what is the target audience' the response was 'teenage girls 15-18, people with boy trouble experience' this was my target audience for my artist and maybe young adults too as the music and style of the video matched the young age.

The last question was 'what do you think could be adapted/added in order to improve the overall impact of the music video' the responses were 'sync the first words better' which I quickly improved, 'would have been better if ballet dancing was shot in another location' and 'lighting a bit dull at times' these improvements are very similar to what I felt with my music video as after filming I realised that some of the lighting wasn't great but I had little time to change it.

Word Cloud

I feel that these words describe my character best, in my video it represents her as in a bubbly side when she dances but also an emotional side when she is upset.

Why Have A Music Video?

Music videos are a popular form of entertainment it also helps to visualise songs, giving the artist or band an identity and a chance to provide different interpretations.

Why do we have music videos?

• To entertain
• To make songs more commercial (providing air time on TV)
• To advertise (product placement)
• To promote the artist
• To give the song a visual platform
• Creates, adapts or feeds into a 'star image' 
• To familiarise the artist with the audience
• To be iconic
• To win awards and be recognised for creativity

Justify Your Idea

For my original idea I wanted my video to be based on a love story and the story follow a man and a woman but I thought this idea was too cliche and wanted to change it up a bit, as the song hinted in an idea of a man and a woman in love/breaking up I still chose to add this in but I based it on the girls emotions more than following the love story.
Following the girls emotion gave my video more depth and could help it relate to the target audience better.

Digipack Sketch

I drew a sketch of how I wanted my digipack to look, I wanted a simple front cover with a pink background along with the artists name and album name clearly written. I wanted the whole album to be pink and have a simple look to it. I wanted to lay the song titles out clearly and the CD to have the artist name and album so that if the album was lost it was still clear who's album it was and it would be easy to remember the name.

Risk Assessment

Location	Risks	How To Avoid?
Fields	The camera could get wet	Make sure I wipe the camera if it does.
	Camera could get stolen if left	Ensure that the camera is kept with me at all times and to take extra care when someone comes near
House	Camera could get dropped	Take care when moving and holding equipment, use holders to improve safety
Bath	Something could spill on the camera e.g. Bath water	Ensure that there is no liquids left near the camera and that the camera doesn’t go near the bath. When near the bath ensure that the camera is being held correctly using the strap and the pathway is clear
Actors	Actors could fall over the equipment	Make sure the actors are aware of the equipment and keep pathways clear

Shot Sheet

I created this shot sheet before I went and filmed to help me know what kind of shots that I wanted, although when creating a music video is hard to identically complete I used most of these shots but there was many that I changed on the day.