Tuesday, 22 April 2014

Question 4

What would be the audience for your media product?

When planning my film a big process is who our main target audience, I thought about this for a while. My film could have a wide range of audience as it relates to most people. I wanted a specific target audience so I aimed it at young adults from 17-30 both men and women but is more focused at women. I feel like my film addresses these target demographics: 

Women - The film follows a young girl as the main character. Having a woman as a main character is quite rare in films so this will encourage people to watch and be interested in the film.

Men - The film involves a young male which would attract them to watch this film and are an audience who are keen to watch thrillers.

Young Adults - The film follows the story of two teenagers/young people which would be a main reason as to why they would be interested in watching this film as they can relate to them.

Below is a mood board of my specific target audience, I wanted to interview my friend, Chloe, she goes to University and is 19 years old. This helped me to get an idea of what interests she has as it would help with the advertising. I wanted to gather information to decide whether she would be the specific target audience.



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