Evalaution 4

Evaluation 2

Evaluation 3

What have I learnt from your audience feedback?
I asked 10 people from my chosen target audience to give feedback on the music video and ancillary texts. I created this information by showing a small group the video and then showing them images of the digipack and advert and then asked them to fill in the questionnaire. I have made charts to clearly show the feedback. 

1. Out of 5, 5 being the most, how clear is the story line in the video?

I asked this question to help me know if the video would have a clear story line, only 3 people close below the highest number which is good as this could have been for various reasons or a different kind of target audience who watched the video.

2. Out of 5, 5 being the most, do the products have a consistent theme throughout?

I asked this question to help me see if I created the brand image well, I am happy with these results as it is a high number. With the results of 3 and 4 I feel although they are low as the video doesn't look like the digipack or advert.  

3. What genre is the artist?

I am very happy with these results as the genre is pop. It has clear ways that the genre is pop which means the feedback is right and correct.

4. Who do you think the music video is aimed at?

94% of the answers were teenagers/young adults while 6% were aimed at other audiences. 

Some of the responses as to why were:

1. It can relate to young people breaking up

2. The artist is young herself so can feel connection

3. The video has different moods 

4. The styling of the mise-en-scene and the artist

5. Does all of my products look professional, if yes then state reasons how.

100% of the feedback said that the products look professional. 

Some of the responses about the video were that:

1. The edits made the video 

2. The use of the artist

3. The location and camera use 

The response for the digipack:

1. The fonts used 

2. The barcode and record label

3. The use of clear good images

The response of the advert:

1. Designed with the layout as very similarly to others

2. The reviews shown

3. The 'includes' songs

4. The use of the artists picture

I found the feedback very helpful as it made me sure that the audience I chose was correct. It also made me happy that I have created good products that look professional. I am happy I collected quantitative and qualitative information so that I gained in depth data as well. 

Feedback From Teacher

Feedback for Evaluation 1 

What Went Well:

Good to see you addressing develop and challenging conventions in the research of digipack. 

Even Better If:

Make sure you give full answers i.e. explain why you think e.g. the album being displayed in the advert isn't normal.

Evaluation 1

Digipack

Once I completed my digipack I added all of the images onto an A3 page on photoshop and moved them around to form the shape. For my digipack I made sure I included certain aspects that were vital for a digipack, I included the album name and artist name very clearly so that it was easy for the audience to see who it is, I made sure I included the album songs so people could see if the songs they like are on the album. I included close up pictures of the artist so that people may find it easier to recognise by the artist. I also made sure I included the record label and barcode to be able to be scanned.

Music Video

Advert

For the advert I ensured that I used certain language to relate the audience. I used 'includes..' and named the songs which helps the audience identify with the artist through previous songs. I also used 'amazing voice, new artist' which interests the audience as some people are keen to find the next up and coming star. Using 'exclusive' makes the audience feel as though they are missing out if they don't buy the item which will help with sales. I used stars as it the audience wouldn't have to read the reviews but can quickly view it. I made sure I included the artists name very largely and the album name as it can help grab the audiences attention. I used the same picture as the album cover as it makes it easier to recognise the album.

Similar Adverts

Lana Del Reys album is simple. The advert has got the image of the album on the cover as the main attraction, this makes it easier for the audience to recognise the album when purchasing it. 
'Lana Del Rey' is written across the top of the advert, which is big and written in capitals so they clearly know who the artist is.
The album shows the release date in small writing but includes certain songs that will be included - this attracts the audience who just like those songs which are mostly going to be songs that are in the charts and popular and helps gain the audience to become fans of the artist too. 
They use two different fonts for this album cover, one to show the album name and artist which grabs your attention and a smaller writing was for the extra information.
There was also the place you can buy the album which was 'Amazon', the website for more information on.


The Jessie J album is similar to my album, it has a similar layout as I used the block of colour at the bottom of my magazine to help make the writing stand out. The album cover is used as the main image on the page.
Jessie J's name is wrote big in a gold writing which stands out and you clearly recognise it as the artist as her image branding is bought in with the font.
The album name is written underneathe the artists name which is common for an magazine.
The popular songs are added to help gain extra audiences who liked the songs as well as the artist.
There are extra features added for example the record label and the website to find more information about the album and to buy it.
The house style matches the album cover by using dark colours. 

Conventions of Advert

A popular and common form of promoting and advertising digipaks, is through the media and in this case, magazine advertisements. Usually, the advert is placed in a magazine that follows a similar target audience to the artist or band releasing the album. The adverts are usually normally basic, following a colour scheme, or similar colours to that used on the album artwork.

Music album adverts have certain conventions to meet the right target audience.

-The artists name must be big to catch the attention of the audiences. 

-The album name must be on the cover to know which album is being avertised, the album name doesn't need to be big. 

-The cover normally has some reviews on it whether it's star rating or from a magazine. 

-There is normally the artists record label and the company of where you can find the music.

-The date that the album is released is normally big as it catches the attention and stays in people's heads of when its out.

Sketch For Advert

I decided that I wanted to put a big image of the singer on the front of the advert to help the audience with who the artist is. I then made sure I had her name and the album in big writing. I wanted to include a rating and include songs that were in charts so that it brings in a bigger audience of people who may like the songs.

Reflection

I changed some of the ways I created the digipack, I included an image of the artist where the tracks are as I felt it was looking quite dull, I also thought to include the executive producers as while looking at other digipacks I noticed it was on a few. I also changed some of the colours to a darker pink while in the process. 

Original Image

On the left is my original image as shown the image looks very plain. I done this as I had the idea which I saw from a previous album cover to change the colour tone of the album so it changes the image completely, this also helped me as I could keep this consistent colour throughout the whole of the digipak.

 To create this I used photoshop, as seen below the image I used colour balance to change the colour. I experimented with many colours and thought pink would look best and suit my target audience. 

Annotating Album Covers

Beyonce

Left - Sex symbol as she isn't wearing many clothes, standing in position and shot is low angle shows someone with high power. She is standing over her name which shows popularity as people know who she is. 

Right - Simple writing of her name as she is very popular and doesn't need herself on the album to sell.

Album covers relating to album name

Left - Justin Timberlake album cover explains his album name '20/20 vision' by having the eye frame.

Right - 'The Fame' her glasses and white gloves represents that she has fame and money. 

Many artists do this so that the audience can relate and the album name means something specific to them.

Simpler Album Covers

Some artists don't brand themselves with an image, some artists simply have the name or some have the logo for example on the right Daft Punk have the logo of the helmet they wear on stage. On the left The XX have a simple X which is both their name and a logo as well.

Sex Symbol

Some artists brand themselves as a sex symbol. These are mostly pop artists who are popular and in the charts. As seen in Rihanna and lady gagas cover of there album they are both naked which indicates the type of music that they may make. Also, as their album covers are more provocative, it gives a clue as to which age group their music may be based upon.

Artists Similar

Ella Eyre

Ella Eyre is who my artist is similar too mine. Her album covers are simple but effective, it shows the artist herself. The second album cover shows more theme to her name. She uses a red theme that shows power, and the way she is sitting makes it seem like she has importance which is good for her branding image.

Albums Which Are Similar

 I picked these album covers to be similar to my cover of my album, when looking at these styles I thought how I could bring in some of each theme. I thought that the second image of the girl crying would be effective for my cover, I want to add a background for the image to add some extra themes into it. I thought about copying the 'vendor' album cover with changing the colour of the woman so that I could use that colour for the rest of the album to ensure that the colour is consistent through out. 

As my artist is already known about she has a certain font which she uses for her work which is shown below, I could use this to get ideas and to ensure that it is different and interesting.

Conventions of a Digipack

How I Included Target Audience

I chose these two pictures to represent the target audience, the scene in the bath scene shows an emotional side which can relate to the audience as they would listen to this song feeling a bit upset. This would also involve the secondary audience which is males as it brings in a slight sex appeal. 

The shots with the romantic parts connected the target audience of the young girls as they can relate to the love story and the breaking up with boyfriends. I felt as though showing the relationship will help them and maybe copy the good actions which are in the video.

Refilming

Updates, Reflection

After reviewing all my footage and trying to make sense of an order that I would put the footage in

I found that:

1) Some of the footage wasn't light enough

2) Some of them missed the specific parts that I wanted

3) Shots which are not great to use

4) Not enough different locations for the lip-syncing

Although I had many shots I could use I decided that I was going to re film just to ensure that I had extra shots, I thought it would be best to do lip syncing shots of just the singer with nothing distracting the view from her. I would also try my best to get more shots with better lighting so that it doesn't look dull but ensure that if I am outside the lighting doesn't look too different as then it would be obvious that it is a different. 

Lipsyncing Task

Before we started the music video we looked at a video 'Do you want too' that has been previously made by another student for A level, we had a short tutorial from our teachers of how to lip-sync. We had a go for ourselves on this video. 

To ensure that the lip-syncing gets exactly on the right point, we must use markers to help us get the exact point where we see the mouth moving. As below in the image the markers have been placed on the music as to where the mouth would be singing the words. 

I then added a marker on the footage where I saw the same part of the audio. I then moved the footage to be in line with the audio on the parts which the marker has been put. This now meant that the lip-sync is perfect. 

Styling

I wanted my singer to relate to young peoples fashion, that meant I included a style which could relate. 

I insured her outfit would match a young chic look, i dressed her in a checked mini skirt and a black top. Which would match all young people age groups and each stereotype as it isn't too 'girly' nor too 'grungy'.

My second outfit was stripy shirt and black jeans which is also a young chic look, this style showed a more dressed down singer so that she could relate as a normal person instead of dressed up.

I included assessories which included rings and bracelets. These would give some glam to the video. 

Music Video Pitch

A young girl is in a happy relationship but it goes downhill, the girl experiences the emotions of a break up.

Target Audience For Music Video

My target audience for my artist is mainly girls 15-30 but secondary audience would be men and all other ages. I picked this age as I feel as my artist can relate to the audience type as she is young herself and a women and could be in the same position (break up) as some girls that age. She is very current and is similar to artists which are in the charts at the moment. This is a very sterotypical view of what the girls could be like for my target audience. 

Artist Similar - Annotation

The packaging for Lana Del Rey's "Born To Die" is a paper fold digipak, it contains a disc and lyrics booklet. The artwork of the albums house colour is a off-white colour scheme. The front image features a mid shot of Del Rey with her name and the album title. The back cover is minimal, only featuring the album track list. The disc design follows the minimalistic style with a white print and 3 roses on the edge of the disc which also fits the romantic themes of the album. The booklet features the lyrics of the album printed on an off white background with ink splatters in gold and blood splatters. This album is similar to mine as I kept an minimal style. 

Editing Music Video

Markers

I used markers on the sound and video to help me lipsync the lyrics, I found a certain part of the song and added a marker to catch a certain word on the video and then done this with the audio as well. I then moved the part of the video or the audio to match up with it and made sure it was very specific. 

Transitions

I didn't use transitions for my video, I only used 'fade to black' as this gives it an professional look to the music video and doesn't just cut off. 

Effects
I used different effects to change up the simple shots, I used mirroring, different colours e.g. black and white and tiled. This helped the shots look different if I repeated the same one. When the singer was lip-syncing I used these effects as it would make it more interesting to watch. I used black and white for the scenes with the girl and boy to show that it was in the past.

Slow motion and fast motion

I used slow motion and fast motion for some parts in my video, I used the slow motion to show the separation between the girl and boy which continued over the video. I then used fast motion to show the craziness of the girls mind. I had to change the speed either less percent or higher percent to get slow or fast motion. 


Some of the strengths I had overall were that it helped change the simple edits and make the video more exciting to watch, I learnt new features but on the other hand it took a long time as I had to learn them before. Adding the features changed the length of the clips which messed up the arrangement which meant it took a long time to render and move back.